Praxis’ Module 3 week 4 is focused on Marketing Copy. The deliverable for the week is a video assessing the copy of any website.
Critiquing other’s work helps you develop methods to better your own.
I put my own spin on this challenge. I took an amazing article by Copyblogger called 7 Ways to Write Damn Bad Copy. It had some amazing insights that clicked even with someone like me, who is new to copywriting. Continue reading Copywriting Exercise: Ft. Copyblogger
I’ve been realizing anew the importance of learning through projects. There’s something about creating a physical representation of a new concept that concretes the information in your brain.
I’m not sure when humanity decided that information in the abstract is the most important part of survival. Slowly we are falling away from the practical application of knowledge; quickly we are approaching the day when no one knows how to apply what they have learned.
Knowledge is obsolete without wisdom to apply it. What better way to put information to use than a hands-on application? Continue reading Projects: Concrete Learning
