What makes Dale Carnegie’s How to Win Friends and Influence People such a long-lasting, unforgettable work?Sure, it’s great writing and the ideas set forth are monumental. But if you narrow it down to a single concept, the success of the book has largely to do with Carnegie’s masterful use of stories. Every point he makes comes tied to an anecdote of someone who tried the idea and succeeded. Or he uses a historical figure we all know and love as an example of a concept working. The ideas draw you in with an unimaginable force: would that force be present in the book if Carnegie had simply laid out the facts without the use of stories? I highly doubt it. Continue reading Storytelling: the Art of Conversation