Crafting Your Narrative with Connor Jeffers: Season 1 Episode 10

Connor Jeffers is an entrepreneur from Chicago, who owns a growth consulting firm that works with companies to build greater sales and marketing impact through their businesses. He also spends time advising young professionals in their careers.

I personally have scheduled several advising sessions with Connor through Praxis, the apprenticeship program that I am currently enrolled in. He has great insight on marketing techniques and entrepreneurship, and I highly recommend him to any young professional who wants to grow themselves!

How to Craft Your Narrative

Connor starts out telling his personal story as a series of unconnected events, in order to prove his point and give a background for the insight he has to give.

This story sounds much different from the version he gives later on. Connor pulls the events of his life into the arc that they are, actively showing the fact that every aspect of life comes together into a complete story. But it’s up to you to find that narrative.

You have experience in areas that many people don’t.  Connor calls this “domain expertise blindness.” Many things that you take for granted actually give you a tremendous amount of expertise in areas that others aren’t as familiar with.

Where is your expertise? Connor says that finding this area is one of the keys to impacting the world around you.

Storytelling and Your Narrative:

It makes sense that people would connect to a narrative that comes together well; we love stories and love when we can connect to them. (I cover this idea in more depth in my podcast episodes with Hannah Frankman.)

Everyone wants to be a part of an epic story. The people who become successful are the ones whose stories are epic adventures that others want to join.

How can you tell your story in a way that people want to be a part of it? That’s what selling yourself is.

“You’re always selling yourself.” -Connor

Imposter Syndrome

Feel like a fake? You might be great at telling your story, but deep down inside you feel like you’ll be uncovered for being an imposter.

Imposter syndrome causes you to focus on how far you have to go rather than how far you have come. It’s a defeatist attitude that is crippling to many people. How do you overcome it?

  • Look at other people’s success as something to pattern and recreate in your own life.
  • Stop comparing with others and stick to your goals.
  • Remember how far you’ve come.
  • Recognize that even the most successful people don’t know exactly where they are going all the time.
  • Stop fearing failure.

Connor’s website is connorjeffers.com.

 

 

 

What I Learned: Dog Breeding

Though there is a world of information to be discovered between the pages of a book, I hold to the belief that the greatest education consists of hands-on learning. This conviction stems from my personal experience of managing a small business. In fact, if I had to trade my entire high school education for the hands-on work I did building a business,  I would make the switch in a heart beat.

I jumped into the dog raising industry in 2012 rather suddenly when my aunt needed help setting up a small business of her own. My first paid job, at $5/ hour, consisted of getting up at 6AM in the morning to care for 10 small and large breed dogs that were all adjusting to a new home. Because of my fondness for the canine species, I fell in love with the job.

Enter the tragic experience of my dad passing away unexpectedly when I was 13 years old. As the oldest child in a large family, I felt the weight of necessity. With the help of some friends to whom I will forever be grateful, I embarked on my own journey raising Golden Retrievers.

At the time, I was in such emotional pain that I could hardly focus on traditional school work.  (I still have 9th grade textbooks that I did not completely finish.) But I was pouring myself into tangible experience that taught me more than any book could have. Through hands- on experience and commitment to something outside my grief, my heart began to heal. But without realizing it, I was also gaining by default skills that many only realize when they become CEO of a company.

The greatest skill developed in me through my dog raising was consistency. No matter how I felt, no matter what day it was, the dogs needed food, water, grooming, and personal attention. And when there were 10-20 puppies that also needed constant attention, the stakes got higher. I spent an average of 4 hours a day with the dogs. Consistency is a skill that can only be learned by experience; I am forever grateful that I was introduced to a job that forced me to birth steadiness.

Secondly, I got a start in both sales and marketing without realizing it. (Learning to take high- quality photos of a squirming puppy that looked good on a website was an accomplishment in itself.) I also learned how to watch  patterns in customers, find common ground with potential leads, and craft my selling points for each puppy based on the customers’ individual needs. I bargained concerning price drops, and learned advertising techniques that targeted my choice audiences. No, I didn’t learn marketing lingo. But, more importantly, I built the foundation of experience that set me up to refine my marketing ability later on in life.

Finally, I gathered more management skills in my years of dog breeding than anything else could have taught me. Navigating meetings, creating payment plans, finalizing paperwork, keeping track of expenses, and keeping up with emails and phone calls gave me exposure to the reality of adult work. I always will be grateful for the administrative ability that day-to-day coordination of both expected and unexpected tasks built into me.

 

I cannot stress enough the importance of entrepreneurship from a young age.  Not only did I love my job, I built a strong base of three top skills that are in high demand in today’s professional world. “Teach a man to fish…”